About - Rewards Corp

About Us

RewardsCorp has forged an enviable reputation as Australia’s leading sales promotion business, taking pride in developing impactful campaigns that deliver strong targeted results for some of Australia’s largest and innovative businesses. RewardsCorp was founded in 2005 and its primary promotion Holiday Rewards Plus comprises over 300,000+ members.

RewardsCorp is part of the Ignite Travel Group – Australia’s leading travel marketing innovator.

Our Leadership Team

Founder + Managing Director

Randall launched the Ignite Travel Group in 2005 and continues to create and deliver unique, profitable & sustainable travel marketing solutions that have led to unprecedented growth in the business. This growth resulted in in the company being awarded the fastest growing travel company for 2011 and 2012 by BRW Magazine and in 2016 attracted a 49% ownership investment by The Flight Centre Travel Group. Randall was named Gold Coast Young Entrepreneur of the Year (for 2 consecutive years) and continues to be recognised for his progressive business models in travel and marketing. Randall hold a Bachelor of Commerce Majoring in Finance and Accounting and is active on various board and investor roles in market.

Chief Executive Officer + Director

Ryan brings a wealth of leadership experience, previously holding the position of Regional Managing Director (South East Asia) for G4S one of the world’s largest services providers. Ryan was responsible for eight countries, $600 million in revenue and over 50,000 employees. Prior to this Ryan was a board member and Chief Operating Officer of Ignite Travel Group and has a history of senior operational, legal and financial roles within public and private companies. Ryan holds an MBA and a Bachelor of Commerce Majoring in Accounting.

General Manager – RewardsCorp 

Luchelle has vast high-level expertise across Strategic Business Management and has been responsible over the course of her career for launching and managing large scale sales and marketing campaigns for both national & international brands such as Beiersdorf (NIVEA, Elastoplast), LJ Hooker, Optus, Toyota and Metcash (IGA). Key aspects of her roles involve delivering competitive advantage strategies with a strong commercial focus and directing all-encompassing project management. Luchelle holds an MBA, Bachelor of Journalism and Post-Graduate in Linguistics.

Director of Finance

Sam delivers extensive experience in Finance and Administration from a background at The Flight Centres Group and global accounting firms. Sam’s strong analytic and commercial experience allows effective executive management of business and innovative ventures. Sam holds a Bachelor of Commerce majoring in Accounting and Finance.

Director Product Development

Rod drives the strategic direction of product recruitment with 13 years’ experience in the travel industry. Following a two-year contract in the UK, where Rod managed the wholesale division and sales teams for Flight Centre, Rod returned to Brisbane in 2012 to head up Flight Centre Australia’s land contracting area which included contracting product for Australia, South Pacific, Asia, South Africa and UK/Europe. Rod holds a Bachelor of Business Marketing.

Business Development Manager 

Kara Spinks is a business development, branding and tourism specialist who partners with national and international brands to assist in delivering and developing sales and marketing opportunities. Kara has delivered successful campaigns and business development strategies across Australia and the UK. Kara has worked closely with multi-level brands such as the Flight Centre Travel Group, various tourism bodies and Bartercard Australia and UK as well as a plethora of SME’s.

Information Technology Manager

Conrad has vast hands-on experience in Information Technology within a board range of industries. Conrad has focused his IT skills within the travel & tourism industry since 2004 including working for Mantra Resorts. Since joining Ignite in 2006 and has been integral in enabling Ignite to achieve more by driving IT solutions that meet the company’s overall business strategy and objectives. Conrad holds a Bachelor of Information Systems majoring in Database Design.

Digital Marketing Manager

Richard brings a wealth of knowledge and experience in global digital marketing and eCommerce and has conducted high level campaigns in multiple countries incl. Australia, the UK, Italy, New Zealand & South Africa. A specialist in building digital marketing agencies & teams Richard works to ensure our partners get the best results possible from the digital space. Richard holds a Bachelor of Commerce degree and a Post Grad in Marketing Management.

Client and Creative Services Manager

Bianca brings over 10 years’ experience working with Australia’s leading advertising and media agencies, publishing houses and ASX listed companies. Bianca drives our group integrated communication strategy and creative teams to develop compelling campaigns that deliver strong results. Bianca holds a Bachelor of Communication, majoring in Marketing and Advertising.