The ongoing revenue struggle faced by retail markets has led most companies to rethink traditional marketing strategies. With National Retail Association figures recording a dismal -1.60% growth rate between June 2010 and June 2011, consumers are dictating the terms of many retail futures and, to stay profitable, forward thinking companies are seeking new ways to gain an edge in the battle to attract, win and retain their customers.
Retravision one of Australia's largest and longest established electrical retailers alliance with innovative, retail marketing company RewardsCorp over the past six years has resulted in an exclusive, sustainable competitive advantage in a challenging retail landscape. Higher customer spend levels and greater retention of customer loyalty has seen Retravision keep their competitive edge. And while rewards may have once been considered a gimmick with the redemption not worth the uptake, RewardsCorp's exclusive offer of luxurious, domestic and international holiday rewards has proven to be a glowing exception.
"Who doesn't want a holiday? And with over 35,000 Australian's holidaying in the past 12 months alone with the Retravision and Rewardscorp partnership program, the incentive to buy retail goods and receive a reward as valued as a holiday has really given consumers the incentive to vote with their feet." said CEO of RewardsCorp Group, Mr. Randall Deer
The RewardsCorp Program delivers a low cost, high value sales and loyalty reward program to drive promotional retail partners' revenues; tourism, resorts and hotels in particular are also benefitting from the unique, patented, three-way partnership.
Faced with problematic excess room-stock; a result based mainly on seasonal stock expiring due to an extensive reliance on traditional distribution channels, resort partners, too, have been looking for a more viable revenue solution. RewardsCorp provides the answer by pioneering 'Holiday Rewards' promotions; an innovative distribution channel that has seen its partners reclaim the ability to move their stock and increase their revenues even in low and shoulder periods.
Established in 2005 in Queensland, RewardsCorp Group has hit the ground running, turning over $40 million in revenue in the last year alone and employing over 100 staff.
By ingeniously merging retail promotional loyalty programs with Australian and international resort partners' excess inventory, both the retail and travel markets succeed in building and retaining customer loyalty and revenue while the consumer receives a great in-store purchase, immediate gratification and a bonus 'resort cheque' to be used toward their next holiday.
Since its beginnings, this public non-traded entity specialising in innovative tourism marketing has partnered with and provided unique, patented sales promotions and rewards solutions for major national brands (both past and present) including Optus, LJ Hooker, Toyota, Vodafone, Beaurepaires, Choices (formerly Carpet Choice), Forty Winks, and of course Retravision.
COO of Retravision Pty Ltd, Philip Scarff, says "the promotion has been used effectively to drive increased foot traffic and to create a compelling sales conversion tool. RewardsCorp keeps on innovating and refreshing the sales promotion and has created a successful 6 year promotional partnership with us".
"RewardsCorp has been able to identify our industry specific needs and match these with a tailored promotional solution that achieves our desired revenue results, at our nearly 300 outlets plus they, have developed a promotion all our sales staff enjoy using"
"By providing a point of difference for shoppers in this increasingly competitive electrical market, we have successfully managed to boost consumer spend levels by encouraging them to spend above the $500 mark, ultimately meaning they will walk away with a bonus $500 in Holiday Rewards for every $500 spent in-store," said Mr Scarff.
Holiday Rewards cheques can be used towards the cost of accommodation at over 200 quality 4 and 5-star hotels and resorts, spanning across Australia, New Zealand, Fiji, Hawaii and Asia.
Unlike any other existing travel promotion, RewardsCorp has paved its way to success; offering unsurpassed Business-to-Consumer and Business-to-Business promotions that drive increased revenue sales, gross profit margins, consumer loyalty and spend levels while encouraging strong, repeat business.
RewardsCorp delivers exceptional rewards and customer satisfaction as a first priority, with guaranteed best available rates on resort pricing, real availability, destinations, accommodation options, service and delivery.
For further press information, an interview with Managing Director of RewardsCorp or high-resolution images, please contact Lauren at Nmedia at lauren@nmedia.com.au
*Source – National Retail Association's June 2011 Report (Australia)
Media Contact:
Glen Archer RewardsCorp
Ph: 07 5555 8888
International Head Office
Level 1 Oasis Centre, Victoria Avenue
Broadbeach,
Queensland 4218
Australia
