
This campaign targeted growth in new car sales using a customer loyalty program, aftermarket product and car servicing for the dealerships involved. Creative materials were integrated into the sales and service teams with great results.
Toyota Auto Rewards campaign elements needed to create a significant point of difference in market and stimulate a call to action with clients.
Toyota Auto Rewards 24/7 customised promotional web site and reward redemption or 1300 722 725 (Mon-Sat 9am – 5pm) reservations centre.
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